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FATURENKI

YEAR – 2024
→ Logo Design
→ Personal Project

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This friend group was previously known as FIFA TKI. The group has played football every summer since 2014 but it was founded in it's current form in 2018 which was also the year of our first official tournament.

In 2024 FIFA TKI was wittily rebranded as Football Alliance of Turenki also known as FATurenki or in short FAT. With the new name came the logo, the slogan "Se on siellä, jos se menee" (in English: "It is in if it goes in") and the visuals. We also produced our first official game shirts that had been in talks forever.

The design behind the logo and visuals are based on the elements of the coat of arms of our hometown Turenki, Janakkala. The brand identity was intended to have extremely official looks for a meme effect as it still is just a friend group for casual games of football with a little beer involved.

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